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PRESTON MCCLELLAN
INSTAGRAM EXPERT
& DIGITAL MARKETING EXPERT
PRESTON MCCLELLAN
Preston McClellan knows how to create social media strategies that are successful and repeatable. From working with brands like ESPN, the Memphis Tigers and Memphis Grizzlies early in his career to working with athletes at the PGA TOUR and professional bodybuilders, Preston has grown hundreds of accounts and understands how to take your brand to the next level.
Preston happened to be in the right time at the right place in college and attended journalism school from 2008-12 right as social media coming of age. He then paired that undergraduate degree with an MBA from Ohio University in order to better understand how business and social media intersect.
This unique background of understanding social content at its core combined with a broad understanding of business and revenue makes Preston the perfect consultant to work with to take your business or brand to the next level.
Throughout his career, Preston has worked with brands such as the following:
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ESPN
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Memphis Tigers
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Memphis Grizzlies
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Columbus Blue Jackets
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Ohio Bobcats
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PGA TOUR
Preston also specializes in social media strategy in the fitness and bodybuilding world. He's worked with four IFBB Bikini Pros to grow their Instagram and can do the same for you.
DOUBLE YOUR INSTAGRAM FOLLOWING
BE ARMED WITH A STRATEGY SPECIFIC TO YOUR
BUSINESS THAT YOU KNOW WILL WORK.
IT'S AN ART AND A SCIENCE.
WITH A LITTLE GUIDANCE, WE'LL DEVELOP THE PERFECT PLAN
FOR YOU, YOUR BRAND, AND YOUR BUSINESS.
MY TIMELINE
10+ YEARS OF SOCIAL MEDIA STRATEGY,
BUSINESS CONSULTATION, AND LEADERSHIP
I Finished College Right as Social Media Was Coming of Age
I started college in 2012, and I got my first smartphone (shoutout iPhone 4), and everything changed. I realized the future of the world was in that handheld device and that social media was much more than a fad (what it was considered at the time). I knew those social platforms would fundamentally change marketing and business, and I began to get ahead of the curve. While in college, I launched every single Twitter and Facebook account for the Memphis Tigers. I joined Instagram so early that my username is simply @preston!
I Started Working with Professional Athletes
In 2015, I was hired by the PGA TOUR to work with golfers on starting to understand the importance of social media. At the time, the TOUR's athletes were far behind other pro athletes in leveraging the platforms, Instagram in particular, and I was hired to help teach them. Since them, the total following of PGA TOUR players on social media has increased from 20 million to more than 60 million, and I've helped launch and grow hundreds of athlete accounts along the way.
I Help Businesses and Brands Leverage Social Media
In 2021, the pandemic brought opportunity for me to expand my work beyond my professional clients and start helping my wife, an IFBB Bikini Pro, grow her business. I've since started working with 4 other IFBB pros and have developed an understanding and strategy around working with people in the fitness industry. Instagram in particular is unique suited to work well with fitness professionals, and I'm ready to help you unlock that potential.
